Chief Marketer Staff

• Digital

  GenieKnows Vertical Search Is Where It’s At

  If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they

• Digital

  Watch Your Rep on Social Networks

  Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.

• Listline e-Newsletter 12/13/06

  MGI Lists was chosen to manage the American Society of Association
  Executives’ 17,398-member list. Only business addresses are provided.

• Hudson Bay Expands Relationship with Transcontinental

  Hudson Bay Co., based in Montreal, Canada, has expanded its relationship with Transcontinental Inc. beyond printing to include other direct marketing and analytical services.

• Digital

  Atlas Expands in Ad Tech Market Through Acquisition

  Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.

• Agencies

  ICG America Purchases Online Wine Club

  ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines.

• Agencies

  LiveDeal.com Integrates Classifieds With Directory

  LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.

• Jeffrey Stibel Joins Board at Autobytel

  Autobytel Inc. has appointed Jeffrey M. Stibel to its board of directors. Autobytel generates for the automotive sales leads for dealerships through a network of Web sites.

• Short Cuts

  Commerce Planet Inc. reported its consumer loyalty-marketing group signed up a record number (3,466) paid memberships on Dec. 6.

• Agencies

  Circuit City, Best Buy, Others, Enhance Gift Cards

  Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
  Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.