Hudson Bay Expands Relationship with Transcontinental

Posted on by Chief Marketer Staff

Hudson Bay Co., based in Montreal, Canada, has expanded its relationship with Transcontinental Inc. beyond printing to include other direct marketing and analytical services.

The additional services are part of $350 million five-year contract Hudson Bay signed with Transcontinental. It includes catalog and flyer printing for Zellers, The Bay, Home Outfitters and the retailer’s loyalty programs.

Like many retailers, Hudson Bay Co. is supplementing its flyers with more one-to-one marketing initiatives,” said in a statement Guy Manuel, president of Transcontinental’s marketing products and services unit.

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