Chief Marketer Staff

• Yahoo! News Ask America

  2011 Pro Awards Finalist | Leading up to the midterm elections, Yahoo! News saw a gap between what Americans were feeling and thinking and partisan rhetoric

• Arm Yourself for the Ones You Love

  2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

• Pop-Tarts World

  2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand

• Game of Thrones- Maesters Challenge

  2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

• Huddle to Fight Hunger

  2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

• Agencies

  Adding a One-of-a-Kind Offer to Impress Loyalists

  Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.

• CN & Diary of a Wimpy Kid: Rodrick Rules

  20th Century Fox released the sequel Diary of a Wimpy Kid: Rodrick Rules amid competition from more than 15 other movies

• Xbox 360 / Crackdown 2 Launch Promotion

  The launch of Xbox’s Crackdown 2 game needed a big push. It had been three years since the original Crackdown and the long-awaited sequel had gotten forgotten behind other game launches

• Criss Angel Mindfreak

  To boost show ratings for Criss Angel Mind Freak, A&E wanted to increase viewer engagement

• American Airlines Mobile Millions Sweepstakes

  In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information