Author

Chief Marketer Staff

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

  • EA SPORTS Madden NFL 11 & Doritos: Change the Game

    Despite its popularity, drop-off in interest about sports video game franchise Madden NFL begins as soon as the Super Bowl ends and doesn’t pick up again until the new game launches in August

  • Reynolds Wrap Bag or Tent

    Young families are less familiar with using foil and oven bags than previous generations, and Reynolds wanted to connect with them at a time when they were making their Thanksgiving and other holiday meals

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • Hilton Worldwide Light the Way

    The 14th International Hotel Investment Forum (IHIF) in Berlin brought together more than 1,600 executives from 62 countries. Hilton Worldwide didn’t want to blend in at the IHIF

  • Holiday House of Walker

    During the holiday season, Diageo wanted consumers to think of Johnnie Walker when it came time to give that perfect gift and asked for a brand destination that would showcase the Johnnie Walker lifestyle during the holiday season

  • 7-Eleven Slurpee Unity Tour

    During the contentious mid-term political campaign season, President Obama derided Republicans as “standing, watching us, sippin’ on a Slurpee” while Democrats pulled the car out of the ditch. The day after the elections, the President offered an olive branch to Congress, joking with reporters about hosting a Slurpee Summit at the White House with incoming Republican leader John Boehner