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Chief Marketer Staff

  • Boardwalk Empire Campaign for HBO

    HBO series Boardwalk Empire tells the story of Atlantic City at the dawn of Prohibition. For the premiere, HBO needed to position the show as an epic crime/period drama

  • You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

    Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • PepsiCo Kroger Breast Cancer Awareness

    More than 180,000 women in the U.S. are diagnosed with breast cancer each year and national grocery chain Kroger, which has 2,461 stores, raises millions of dollars annually for the cause

  • The History Channel’s Swamp People

    The History Channel debuted Swamp People in 2009, averaging 3.1 million weekly viewers. Swamp People follows residents, known as Cajuns, in and around the Atchafalaya Swamp in Louisiana, who can trace their roots back to the French Canadians that settled there in the late 1700s

  • Monster.com and Alicia Keys

    With a number of job-boards vying for the attention of consumers and employers, Monster sought to reposition its brand as a job-matching engine powered by 6Sense technology

  • Ogres & Onions Shrek and Vidalias

    Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs