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Chief Marketer Staff

  • World Cup Match Trucks

    ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

  • Coca-Cola Recycle Pop-Up Store

    In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling

  • We Like Coca-Cola Village

    To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world

  • 24 Marathon and Fan Fest

    Interest in the TV show 24 dropped significantly when it was announced that season 8 would be the final season. Maintaining fan engagement from the grand finale episode to the availability of the DVD set was both critical and challenging

  • Yahoo! News Ask America

    2011 Pro Awards Finalist | Leading up to the midterm elections, Yahoo! News saw a gap between what Americans were feeling and thinking and partisan rhetoric

  • Pop-Tarts World

    2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand

  • Game of Thrones- Maesters Challenge

    2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

  • Arm Yourself for the Ones You Love

    2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

  • Huddle to Fight Hunger

    2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

  • Agencies

    Adding a One-of-a-Kind Offer to Impress Loyalists

    Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.