Chief Marketer Staff
-
-
24/7: Promo Marketers’ Salary Survey
There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago
-
Agencies
Ready, Aim, Shop
U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local
-
Agencies
East Side, West Side, Online
Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.
-
Agencies
American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.
-
Agencies
Start at the End
It’s not easy being a marketer these days.
For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.
-
Agencies
Too Much Togetherness?
If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.
-
Serving Sprite
What do kids in China and the U.S. have in common? Cell phones. That’s what Sprite is banking on as it launches The Sprite Yard, a social network accessible
-
Here, There and Everywhere
It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not