Chief Marketer Staff

• Swept Away

  I had dinner with a good friend several weeks ago. Over a shared plate of wings and skins, I asked how her mother was doing. She said her mom is afraid

• Agencies

  E-mail’s Image Problem

  Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.

• 24/7: Promo Marketers’ Salary Survey

  There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago

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  Ready, Aim, Shop

  U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

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  The Latest Scoop

  Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

• Serving Sprite

  What do kids in China and the U.S. have in common? Cell phones. That’s what Sprite is banking on as it launches The Sprite Yard, a social network accessible

• Agencies

  The Bombardment Begins

  My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

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  Postcards From the Cutting Edge

  While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

• Here, There and Everywhere

  It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not

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  Sweetening the Pot

  It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.

  But how do you make sure that your staff fully supports your objectives?

  There’s one way.

  Incentives.