Chief Marketer Staff

• A Chief Marketers’ Guide for More Successful Tradeshows

  According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.

• Alcohol Responsibility Ads Make Up 3% of Ads: CAMY Report

  Alcohol marketers “responsibility” advertisements comprised less than 3% of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released last week by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

• Wal-Mart Tops NRF List of Top Retailers: QSR’s Appear for First Time

  Wal-Mart again tops the National Retail Federation’s ranking of top retailers in the U.S., followed by The Home Depot and Kroger Co.

• Large Numbers of Teens Drawn to Social Networking Sites: Study

  Some 71% of teens and tweens visit social networking sites each week, a new study has found.

• The Google Factor: PR’s Most Important Deliverable

  Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

• Pitching Oprah Magazine: How to Get Your Product Featured

  Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. Here are three things you should know if you want to be featured in O, The Oprah Magazine.

• Agencies

  Loose Cannon: Web 2.0, Meet Talk Radio 1.0

  Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second

• Agencies

  Start at the End

  It’s not easy being a marketer these days.

  For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

• Agencies

  Too Much Togetherness?

  If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.

• Agencies

  Nothing Like Free

  It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut