Chief Marketer Staff, Author at Chief Marketer

Compassion & Choices Ups Mail Volume

Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it’s had getting conservative lists.

Here, There and Everywhere

It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not

Agencies

Yes, most database marketers still rely on revenue and income to determine return on investment. But a growing number are measuring brand equity, especially those that sell to businesses, according to Direct’s 2007 database marketing practices survey

New Jersey Headache

A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid

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And The Winner Is

Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out

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Letters to the Editor

A HIT AND A MISS? Thanks for Ray Schultz’s thoughtful column (Direct Hit, May). Copywriting is my background. I learned from a seasoned pro who retired

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Thinking Out of the Big Box

At the recent ERI eXchange conference in Boston, Best Buy International CEO Bob Willett spoke about the Minneapolis retailer’s customer-centric transformation.

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The Latest Scoop

Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

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Best Customer

Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives

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Stupid Vs. Strategic Sweeps

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes