Chief Marketer Staff, Author at Chief Marketer

The Rookies

August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists

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Drive My Car

Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

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Rebate Strategies

For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

The PRO Awards

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

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Finish Line

Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

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Parents Go for Soft Sell

A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

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Let’s Get Together

If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

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Dolphin Blue Targets Small Firms and Government

In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

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Fifteen Tips For Better Sales Letters

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

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Tips and Teasers

MGN Technologies Inc. has launched the Frazoo Local Network, an advertising network of local businesses found through tier-three search engine Frazoo and its network of search engines and publishers.