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Let's Get Together

Let’s Get Together

Posted on August 1, 2007 by Chief Marketer Staff

If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

At the New England Direct Marketing Association’s recent annual conference, Fox advised direct marketers that want to get active in social media to sign up for things like Google Alerts and Technorati, to find out what people are saying about their brand online.

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