Chief Marketer Staff

• Listline e-Newsletter 08/01/07

  Millard-Mokrynski Group Inc. has been assigned to manage Nielsen
  Business Media’s subscription database. It consists of 821,564
  subscribers to such titles as Billboard, Film Journal, American Artist
  and Ross Reports.

• Email

  ESP GovDelivery Implements Goodmail’s CertifiedEmail

  GovDelivery, the e-mail service provider that delivers messages to U.S. citizens on behalf of more than half of all federal agencies, has begun sending using Goodmail

• Email

  Study Outlines Retail E-mail Subscription Best Practices

  A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts.

• Agencies

  Advo Acquisition Boosts Valassis’s Revenue as Net Income Falls

  Valassis generated $612.1 million during its second quarter, well over the $260.6 million it realized in second quarter 2006. But a healthy chunk of that gain was due to its acquisition of Advo Inc., which was competed on March 2.

• Harte-Hanks Leader Hochhauser to Retire Amid Executive Changes

  Dean Blythe, executive vice president and CFO at Harte-Hanks Inc., has been promoted to president, a position previously held by the company’s CEO, Richard Hochhauser. Hochhauser will remain CEO until early 2008, when Blythe will assume that position as well.

• Agencies

  PC Mall’s Fortunes Up, Future Expectations Bright

  PC Mall generated $263 million during its second quarter, up from $234.1 million in second quarter 2006. The company’s net income rose from $395,000 to $3 million during the same period. The quarter ended June 30.

• Digital

  Online Ads Lead to Research, In-Store Spending: Study

  Consumers who see online advertising tend to research purchases online, and are more likely to make an in-store purchase as a result of their actions, according to a new study.

• Agencies

  ‘Most Passionate Bar Band’ Sought By Boru Vodka

  Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

• Mobile

  Condé Nast, Motricity Renew Mobile Services Pact

  Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions.

• Mobile

  Vibes’ Text Campaigns Generate 200 Million Messages

  Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message.