Chief Marketer Staff

• Jackpot!

  An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to

• Agencies

  Analytic Prescription

  Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

• Defending Your Movie

  If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves

• Agencies

  Parents Go for Soft Sell

  A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

• Agencies

  The Industry Needs an Ombudsman

  I don’t remember the name of a science-fiction film I saw some years ago, but I remember the plot: An evil serpent (is there any other kind, in fiction?)

• RX: ONLINE

  Both consumers and physicians alike research medical treatments online. So it’s of no surprise that a new survey found that drug makers are spending more

• Agencies

  Meet and Green-t

  Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an

• Agencies

  The Rookies

  August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists

• Agencies

  It’s ChicBut What’s It About?

  Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

• Agencies

  Big Dreams

  Having trouble sleeping can make a person feel desperate. And when you’re desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants