Chief Marketer Staff

• Agencies

  Rebate Strategies

  For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

• Agencies

  Database Guru Eyes E-mailers

  Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.

• Agencies

  Community And Content

  Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

• Band wagon

  American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring

• Agencies

  Parents Go for Soft Sell

  A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

• Agencies

  Analytic Prescription

  Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

• Agencies

  Going Once, Going Twice

  Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

• Agencies

  Card Tricks

  Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored

• The Good Life

  Chivas Regal shows off globe-trotting ambassadors via travelogue and entertainment
  Web destination

• Apology Accepted

  Ok, I admit it. I take a little nip here and there. And my favorite nip is a colorless juniper berry potion called gin. I experiment a lot with the newest