Chief Marketer Staff
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Agencies
Live From Fast Forward: Branding is an Attitude, Says Hefner
“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”
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Digital
ICrossing Acquires Proxicom
ICrossing Inc. has acquired Web development agency Proxicom Inc. for an undisclosed sum.
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Protocol Divests Fulfillment Operation
Protocol Integrated Direct Marketing has divested its replication and fulfillment division (RFD) to an investment group which includes its former owners.
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Publicis Groupe Launches SSF Group
Publicis Groupe, the French advertising giant, has consolidated its Saatchi & Saatchi and Fallon units under the umbrella of the SSF Group.
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Agencies
Dove Seeks Everyday Women for New Campaign
Dove is extending its real beauty campaign once again.
Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Green Teens are Avid Web buyers, Sweepstakers: Survey
The growing number of U.S. teenagers who are concerned about the environment are engaged Web surfers who buy online and enter sweepstakes.
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Cenergy Named AOR for Lake Erie Monsters
The Lake Erie Monsters, Cleveland’s new American Hockey League franchise, has named Cenergy as its agency of record.
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News Briefs
RAWLINGS: ended its relationship with Falcons quarterback Michael Vick over his federal dog-fighting indictment
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