Chief Marketer Staff

• Agencies

  How’re We Doing?

  Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

• CAMPAIGN INDEX

  RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country’s top attractions.

• A Word from Mom

  Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

• Agencies

  Exciting and New

  Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

• Agencies

  Bridging the Gap

  As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.

• Agencies

  My Doritos

  Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

• Agencies

  Letters to the Editor

  MIXING IT UP Always enjoy Tom Collins’ Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,

• Agencies

  Moving Pictures

  When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

• PROMOLAND

  Next time you’re in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate

• Defending Your Movie

  If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves