Chief Marketer Staff
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Digital
YP Corp. Income Falls in Quarter
YP Corp. posted net income of $266,405 for the third quarter, a decrease from net income of $826,848 in the prior year.
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Agencies
USPS to Help Mexico Modernize its Postal Service
The Mexican government has signed an agreement with the U.S. Postal Service to improve its national mail delivery service, according to wire service reports.
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Specialists Marketing Services Acquires 21st Century Marketing
Specialists Marketing Services Inc. is acquiring 21st Century Marketing. The deal is expected to close on Aug. 31. Terms were not disclosed.
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Agencies
Vertis, American Color Extend Time to Sign Merger Pact
Vertis Communications and American Color Graphics have both agreed to extend until Aug. 20, the time for signing the definitive merger agreement.
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Miva Ups Robinson to COO
Miva Inc. has promoted Lowell W. Robinson to chief financial officer and chief operating officer.
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Agencies
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV.
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Agencies
ABC Pushes ‘Desperate Housewives’ Via Music Videos
ABC is once again promoting some of its popular TV shows with music videos.
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College Students are Wired and Ready to Spend: Study
College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.
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Agencies
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.
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Agencies
Subaru Makes Lifestyle Link With Rockfest
Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales.