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Heinz Offers Second Chance at Consumer-Generated Ad

H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.

Bank of America Signs NFL Sponsorship Deal

The Bank of America is looking to score points with prospective checking customers as the official bank of the National Football League.

Agencies

Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes

Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.

Agencies

Sony Launches $100 Million Multi-Faceted HD Campaign

Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product.

Hyundai Taps LatinWorks for Hispanic Marketing

Hyundai Motor American has selected LatinWorks as its national Hispanic marketing and advertising agency of record.

News Brief

NESTLE’S LEAN CUISINE: is teaming with Susan G. Komen for the Cure to offer
insulated lunch ba

Agencies

Loose Cannon: And How Do YOU Feel About This?

Garbage in, garbage out: When schizophrenic data goes into e-commerce analytics models, is it any wonder that number crunchers charged with building those models are being driven to madness?

The psychiatric community is adding “Analyst’s Twitch” to the more commonly known psychological ailments. This condition occurs among e-commerce data modelers

Listline e-Newsletter 08/17/07

Fifteen lists including a master file with 162,017 subscribers to
various agricultural titles have become available from Meister Media
Worldwide. These include Cotton Grower, American Fruit Grower,
Greenhouse Grower, Ornamental Outlook and CropLife, to name a few.

Agencies

PRC Proposes Regs for Market-Dominant, Competitive Products

The Postal Regulatory Commission has proposed regulations to implement a new ratemaking and classification system for market dominant and competitive mail products.

Agencies