Chief Marketer Staff
-
Digital
Search Helps Golfers Hit the Links
Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done.
-
Listline e-Newsletter 08/16/07
Subscribers to 14 celebrity and health magazines published by American
Media Inc. have been assembled for this file. It combines more than 3.1
million subscribers to such titles as Shape, Flex, Fit Pregnancy,
Natural Health, Star, Globe, Mira and Country Weekly. -
Agencies
Swedish Match AB to Acquire Cigars International
Swedish Match AB will acquire Cigars International Inc., a direct marketer of cigars and related accessories.
-
Digital
YP Corp. Income Falls in Quarter
YP Corp. posted net income of $266,405 for the third quarter, a decrease from net income of $826,848 in the prior year.
-
Agencies
USPS to Help Mexico Modernize its Postal Service
The Mexican government has signed an agreement with the U.S. Postal Service to improve its national mail delivery service, according to wire service reports.
-
Specialists Marketing Services Acquires 21st Century Marketing
Specialists Marketing Services Inc. is acquiring 21st Century Marketing. The deal is expected to close on Aug. 31. Terms were not disclosed.
-
Agencies
Vertis, American Color Extend Time to Sign Merger Pact
Vertis Communications and American Color Graphics have both agreed to extend until Aug. 20, the time for signing the definitive merger agreement.
-
Miva Ups Robinson to COO
Miva Inc. has promoted Lowell W. Robinson to chief financial officer and chief operating officer.
-
Agencies
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV.
-
Agencies
ABC Pushes ‘Desperate Housewives’ Via Music Videos
ABC is once again promoting some of its popular TV shows with music videos.