Chief Marketer Staff
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Disney Exec Joins HP as CMO
Walt Disney Co. executive Michael Mendenhall has been named senior vice president and chief marketing officer for HP.
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Agencies
Hospital Gowns to Arrive with TV Guides Promoting Grey’s Anatomy
The producer’s of the hit TV show “Grey’s Anatomy” are reminding viewers to watch the show with an unexpected campaign.
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Burger King Joins Initiative to Promote Healthy Choices to Kids
Burger King Corp. it is joining other well-known food and beverage companies to offer healthier food items for children.
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Gen Y Has Split on Environmentally Friendly Retail Marketing
Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.
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Home Depot To Honor NFL Players for Community Service
Home Depot, the official home improvement sponsor of the National Football League, is running a national program to recognize players who make a positive impact through various community projects this season.
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News Brief
BAJA FRESH: is thanking its customers for their vote as a top choice in Mexican food chains with a free Churros giveaway on Sept. 16
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Agencies
Firm Markets Timepieces With a Message
HourPower markets watches containing a secret chamber for inserting inspirational messages, photographs and the like.
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Agencies
Mobile Service Provides Driving Directions
Unable to find any high tech systems available on the market to assist him in this quest, Desai — who about five years ago headed up Voxify, a developer of speech recognition technology for call centers — decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.
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Agencies
The ‘Marshall Plan’ For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we’re smart we’ll make sure we have our very own “Marshall” plan in effect.
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