Chief Marketer Staff
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News Brief
PORSCHE: signed up as the official automotive sponsor for the Nation’s Triathlon on Sept. 29 in Washington, D.C.
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Digital
MTV Solicits Consumer Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content.
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Agencies
Neiman Marks Anniversary With YouTube Campaign
(Promo) A documentary-style video on YouTube marking Neiman Marcus’s 100th anniversary is getting mixed reviews from Web site visitors.
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Digital
Buy.com’s 2.0 Makeover
(Direct) Any company that’s been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn’t content to sit around and tell stories about the old days.
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E-News to Go
WashingtonPost.com has released the “Issue Coverage Tracker,” an application comparing the volume of press coverage between candidates and the major issues of the 2008 presidential race.
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Email
Linhardt Drops Suit Against Anti-Spammers
In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.
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Agencies
Porn Can-Spam Conviction Upheld
A federal court has upheld what is believed to be the first conviction that included charges under the federal Can Spam Act.
The judge denied the requests of the two pornographers convicted in the case, Jeffrey Kilbride and James Schaffer, for an acquittal or a new trial.
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Email
Datran Donating to 9/11 Charity
Pay-for-performance marketing firm Datran Media announced yesterday it is donating an unspecified percentage of every transaction to Tuesday’s Children, a 9/11-related charity.
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Listline e-Newsletter 09/11/07
The National Audubon Society appointed Direct Media Inc. as its list
manager. More than 250,000 members who receive Audubon magazine are
named on its file.