Search

Listline e-Newsletter 09/20/07

Zanitas Inc. has assumed management of this list of 289,231 travel club
members. These individuals responded to a direct mail offer for
discounts on airfare, hotels and travel packages.

Agencies

Huggies Partners with My Gym for In-Store Promo

Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.

Agencies

Live From Promo Live: Subway Scores with Little League Links

When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.

Agencies

Live from Promo Live: Levi’s Sales Jump 13% in Music Promo

Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.

Live from Promo Live: The Legal 411 on Web 2.0

Before you run that Web 2.0 promotion—whether it’s text-message voting, soliciting user video, or letting users “forward to a friend”—you probably want to run that campaign past a lawyer.

Doritos Introduces New Flavor with Help from Hip-Hop Artist Missy Elliott

Frito-Lay is partnering with Hip-Hop artist Missy Elliott to promote a new Doritos product.

Agencies

Most Obsessed Renter to Collect $20,000 from Apartments.com

Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation.

News Brief

SPRINT NEXTEL: has identified the 12 finalists whose chances to win $1 million in The Sprint Speed Million sweepstakes presented by Motorola lie with the 12 Nextel Cup drivers who are battling it out in the Chase for the NASCAR Nextel Cup.