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Three Digital Shops Combine to Form Adverb Media

DigitalGrit, Temel and RelevantNoise have combined to form Adverb Media Inc. a provider of digital marketing services.

Merchants Like Free Shipping, Not Free Returns: Shop.org

While most retailers use free shipping to allay consumer concerns over the risk of buying something without having seen it, they are reluctant to engage in the expensive practice of offering free returns, according to a study released earlier this week

Casual Male Launches Shoe Catalog, Web Site

Casual Male Retail Group, a direct marketer and retailer of big and tall men

Google Testing Gadget Interactive Ad Format

Google Inc. said Wednesday it is testing Google Gadget Ads, a new rich media format that allow users to engage with ad content.

New Products and Services

LeadConversion Advisor: helps firms gauge the potential value of online sales leads

Short Cuts

Avery Print and Mail Center, the direct mail marketing group of Avery Dennison Office Products, has launched “Direct Mail Dish,” a blog designed to give will give small to mid-size business owners tips and resources on all aspects of a direct mail …

Agencies

Meet the Broker: Jill Cohen

Today we meet Jill Cohen, president of Prospect Direct Inc., a Milwaukee-based list brokerage and management firm that works with Jewish nonprofit organizations.

Listline e-Newsletter 09/19/07

Direct Media Inc. has been chosen to manage two master files and six
individual magazine lists for Hoffman Media. The master file names
566,052 subscribers.

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Goodmail Loses Another Top Executive

Less than two months after being named co-CEO of Goodmail Systems, John Ouren has left the company to take a VP-level position at online market research technology provider MarketTools, this newsletter has learned.

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