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EA Sports, Coke Zero Create Virtual Football Tourney

Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero …

NFL-Branded Milk Containers Unveiled in Midwest

The Midwest Dairy Association is linking football and milk in NFL-branded containers for schools and retail stores from Roberts Dairy Company.

Agencies

Cartoon Network Names William Blair VP Sales/Promotions/Marketing

Cartoon Network has hired William Blair as vice president of Cartoon Network ad sales promotions and marketing

Pizza Hut, Del Taco Name New CMOs

Pizza Hut and Del Taco have added two new faces to their teams to lead marketing efforts for their respective brands

Pier 1 Reduces Losses in Quarter

Pier 1 Imports Inc. posted a net loss of $43.4 million for the second quarter, compared to a net loss of $73.1 million in the prior year.

Holiday Sales Growth Expected to Slow

Holiday sales growth is expected to slow this year, according to two forecasts published Thursday.

New Hampshire Launches Electronic Prescribing Program

Anthem Blue Cross and Blue Shield in New Hampshire and the New Hampshire Citizens Health Initiative have launched a statewide electronic prescribing, or EPrescribing, program for every physician office in the state.

Ecke Ranch Taps Artichoke Creative

Ecke Ranch, a direct marketer of poinsettia cuttings, has selected Artichoke Creative to oversee its annual Poinsettia North American and European catalogs along with associated banner ads, direct mail, e-mail marketing, point-of-purchase and other projects.

Tesco Selects Epsilon for Online Marketing

Tesco.com, the online unit of British retail chain Tesco Stores, has chosen Epsilon International to provide permission-based e-mail marketing services.