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Chief Marketer Staff

  • Bombay Co. Files Chapter 11

    The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.

  • Pat Bishop Joins MeritDirect

    MeritDirect has hired Pat Bishop to serve as a vice president in its list management division.

  • Wenda Harris Millard Elected Vice Chair of IAB

    The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.

  • PostcardMania Donates to Troops Heading to Iraq

    PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.

  • WeTrust Shopping Search Engine Launched

    London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.

  • People in the News

    Darren Fisher has been appointed director of business development at DirectAvenue, a direct and brand-marketing agency based in Temecula, CA. Fisher has 12 years of direct response marketing experience. …

  • Digital

    Religious Jewelry Puts Faith in Pay-per-click

    After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry.

  • Digital

    Looking beyond the Click to Customer Engagement

    Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over.

  • Digital

    Tailoring the Landing to the Search

    From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?

  • Listline e-Newsletter 09/21/07

    Lewis Direct has been appointed manager of the Marcus Evans Conferences
    file. It identifies 257,840 U.S. and 29,880 Canadian conference
    attendees. Twenty percent are women.