Chief Marketer Staff
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Boomers Look to Word of Mouth for Vacation Tips: Report
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.
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Agencies
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.
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Agencies
Gardenburger Hunts for ‘Real Man’ Via Contest
Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.
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News Brief
US AIRWAYS: unveiled an Airbus A319 aircraft decorated with the Carolina Panthers logo and colors last week at Charlotte-Douglas International Airport, its largest hub.
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Agencies
When a Good Brand Goes Bad, Don’t Blame Globalization
When Mattel faced a crisis with toys tainted with lead paint last month, it said, “blame China.” But now it appears to have a new scapegoat.
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Agencies
The Loyalty Ecosystem
In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
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Agencies
Can Small Businesses Benefit From PR?
Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.
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Agencies
Dialing Isn’t Outdated
The potential for message clutter and deception online means that marketing and selling by phone — especially in business-to-business — is enjoying renewed interest.