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Drinking Songs: Boru Vodka Hosts Bar Band Contest

(Promo) Boru Vodka is embracing an American tradition in linking live music and spirits.

The Irish brand launched in the U.S. earlier this year. Boru’s Web-based contest seeks to find the country’s “most authentic and passionate bar band.”

Agencies

The Good Life: Chivas Launches Online Channel

Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser.

The Scotch whisky maker recently launched a branded online channel, This is the Life, hosted by MSN.com. But Chivas is spending only a few million dollars compared to the $30 million lavished on Bud.TV.

Agencies

Drinking Buddies: The Impact of Vintage CRM

My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn’t generated many additional buys – but has created a lot of good will.

Agencies

One More Before You Go: Spirits Marketing News Bites

Miller Lite will be the exclusive malt beverage sponsor of next year’s Harley-Davidson 105th Anniversary Celebration. The beer will also run a national summer promotion highlighting the Harley-Davidson affiliation.

Agencies

GourmetStation Markets Fancy Dinners Online

After trying an initial local print campaign that proved too costly, GourmetStation.com is using a completely online strategy to market its fancy dinners.

Agencies

Viator Uses SEO and Affiliates to Sell Travel

Viator

Agencies

Build Long-Lasting Customer Relationships Via E-Mail

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

Listline e-Newsletter 09/26/07

MeritDirect has been appointed to manage three files for Vanguard
Resource Group Inc., a consulting and human resources training firm. The
two largest files Small Business Owners and Managers and Human Resource
Decision Makers from Vanguard have 179,746 and 177,779 names
respectively.

Agencies

DMA Calls for Flexible Rate System in PRC Comments

At the comment deadline, the Direct Marketing Association called on the Postal Regulatory Commission to design a new system for determining how postage rates will be determined under the reform law that passed last December.

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