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DMA to Monitor Senate Hearing on Google-DoubleClick Merger

The Direct Marketing Association did not submit comments to an upcoming hearing on the Google-DoubleClick merger, nor have any of its members been called as witnesses. But DMA officials will be monitoring the proceedings.

Agencies

Motley Fool to Publish Catalog of Investment Offerings

The Motley Fool will publish a catalog of its offerings in early October. The 16-page, full-color book will mark the first time the investment and financial advisory services firm has issued a catalog.

Coors Light Lands NASCAR Beer Sponsorship

Coors Brewing boosted its sports profile in a five-year sponsorship deal with NASCAR, making Coors Light the racing circuit’s official beer starting in the 2008 season.

Agencies

AA Uses Sweeps to Educate Customers

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

Agencies

Live from The Motivation Show: Rymax Marketing Rolls Out Gift Card Division

Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division

Fred Segal Beauty Asks Shoppers to Go on a Blogging Spree

(Direct) Fred Segal Beauty is urging consumers to go beyond skin deep with a new online promotion.

Gillette Goes Social in Razor Video Promo

(Promo) Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

Digital

Social Media Gets the Vote

A new report from JupiterResearch shows that social media presents the best chance for presidential candidates to connect with potential volunteers and donors online.