Chief Marketer Staff

• Agencies

  Neiman Marcus Narrows Losses

  Neiman Marcus Inc. posted a net loss of $15.9 million for the fourth quarter, compared to a net loss of $42 million last year.

• Digital

  Preation Acquires EWeb Designs

  Preation, an online design and marketing services provider, has acquired EWeb Designs.

• Gottschalks Taps Harte-Hanks

  Gottschalks Inc., a department store chain, has chosen Harte-Hanks to implement a multi-channel marketing strategy.

• Coke, Gatorade, Kroger, Others to Spend $100 Million to Sponsor 50th Daytona 500

  The International Speedway Corp. is accelerating the marketing hype for next year’s 50th anniversary Daytona 500 with a growing list of sponsors.

• Nissan Marketing Head Departs

  Nissan marketing head Jan Thompson has left the company.

• ING, Honda, Top List for Brand Experience: Study

  Financial services giant ING and automaker Honda ranked at the top of the list for customer brand experience, according to a new study.

• College Sports Sponsorship Dollars Hit All-Time High

  Corporate college sports sponsorships in the U.S. will hit an all-time high of $515 million this year, according to independent research firm IEG.

• Better Work on that Subject Line: Time Exec

  (Magilla Marketing) Want to improve your e-mail campaign results? Then stop putting off working on “subject” and “from” lines until the last minute.

• Agencies

  Live from the In-Store Marketing Expo: Cabco Introduces Mi-Kart

  Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.

• News Brief

  COTY: and ZoomSystems are introducing next month Star Scents, a 30-square foot automated retail store concept