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Listline e-Newsletter 10/01/07

Online directory publisher Jigsaw Data Corp. has chosen Direct Partner
Solutions to manage its lists of executives. More than 5.2 million
business executives at postal addresses are named on a master file
derived from Jigsaw.com.

Agencies

USPS Extends Move Update Rules to Standard Mail

The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.

Digital

J.L. Halsey Reports $2.1M 4Q Profit

Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.

Agencies

Canadian Firm Backs Insurance DM Venture in China

Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China.

Agencies

Christian Books Merchants Make a Deal

(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.

Digital

Online Retailers Embrace Welcome E-mails: Study

(PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association’s E-mail Experience Council.

Digital

Wildmile Receives Financing to Boost Online Marketing Services

Wildmile Inc., a Seattle-based search engine and online marketing services firm, has obtained $4 million in debt financing to spearhead plans for expansion.

Agencies

Dr Pepper Builds Share Among Hispanics

Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

Agencies