Chief Marketer Staff

• Blockbuster Pushes ‘1408’ DVD with Sweepstakes, Game

  Blockbuster is promoting the DVD release of the film “1408” with an online game and sweepstakes that offers the chance to win a trip to New York.

• Astros Calendar Pushes Pet Adoption

  Houston Astros players are joining with Petco and Houston-based Saving Animals Across Borders to encourage fans to adopt pets from animal shelters.

• Big Fish Hires Susan Wladich as VP Strategic Marketing

  Brand marketing firm Big Fish has named Susan Wladich to the newly created position of vice president of strategic marketing.

• Agencies

  October 1, 2007

   

• October 1, 2007

   

• Listline e-Newsletter 09/28/07

  MeritDirect has been appointed to manage Positive Promotions’ lists of
  341,115 U.S. and 7,643 Canadian customers. The average sale was $125 for
  imprinted cards, calendars, appointment books, pens, hats and other
  personalized items.

• Digital

  New Motion Acquires Traffix

  New Motion Inc., an online and digital entertainment company, has acquired Traffix Inc. for $138.9 million in stock.

• Agencies

  Newspapers Spend Nearly $1 Billion on Mail: NAA

  Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.

• Agencies

  FTC Targets ‘Fundraising’ Telemarketer

  The Federal Trade Commission is seeking civil penalties against a New Jersey-based telemarketer that allegedly made misrepresentations to consumers when fundraising for police, firefighter, and other nonprofit organizations, in violation of a 1998 stipulated order and the Commission’s Telemarketing Sales Rule (TSR).

• Agencies

  USPS Widens Addressing Technology Options

  The U.S. Postal Service has broadened the use of Intelligent Mail technology for Address Change Service mailers.