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Chief Marketer Staff

  • Agencies

    Retail Goes Feng Shui

    Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

  • George Lois on George Lois

    Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives

  • Agencies

    Targeting the Green

    New research is helping Ogden Publications Inc. better target “green” consumers.

  • Agencies

    Keeping the Lanes Busy

    James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.

  • Agencies

    Shopping Habits

    Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

  • Agencies

    Rolling Strikes

    Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.

  • Agencies

    BMW’s Dealer Mailings a Hit

    Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.

  • Agencies

    For Me?

    If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience

  • Agencies

    Listline

    NEW LISTS Louisiana Cookin’ Kreidet Enterprises Ltd. is offering this magazine’s list of 12,000 active subscribers. Readers’ average yearly household

  • Cats Reign

    Meow Mix has a fairly simple marketing theme, as such things go. It’s that cats should be pampered according to their taste. And the $350 million-a-year