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Chief Marketer Staff

  • Agencies

    Cluster Bombing

    Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

  • Agencies

    Watch This

    Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

  • Agencies

    Start Out Small

    The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

  • Picture-in-Picture

    Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the

  • Hooray For Us

    CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

  • Agencies

    MEDICINAL PURPOSES

    Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

  • Agencies

    Sweet Spot

    The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?

  • Sorry, Suckers

    I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

  • Agencies

    MORE, MORE, MORE

    Direct talked recently with executives at some of the industry’s top agencies to get their thoughts on the agency’s role in today’s marketing environment and what they felt were their clients’ top priorities.

  • Agencies

    Money Talks

    Marketers may give lip service to return on investment, but one thing is clear: They don’t want to wait for it. And many believe it can’t be measured.