Chief Marketer Staff
-
Agencies
Sweet Spot
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?
-
Sorry, Suckers
I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of
-
Agencies
MEDICINAL PURPOSES
Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.
-
Agencies
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.
-
Picture-in-Picture
Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the
-
Agencies
WORKER’S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for
-
Agencies
Partnering for Progress
It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper.
According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more
-
Agencies
THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
-