Chief Marketer Staff, Author at Chief Marketer

For Me?

If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience

Agencies

This Jellyfish Deserved to Drown

This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

Agencies

Partnering for Progress

It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper.

According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more

Agencies

In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.

Agencies

Small Wonders

Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.

Virgin Territory

Mobile Marketing risks looking like it’s all hat and no cowboy. Agencies and advertisers know the 213 million mobile phone users in the U.S. are a highly

Agencies

AND IN OUR NECK OF THE WOODS

Got a crystal ball on your desk? Nah, neither do we. But that won’t stop us from peering into the future. Welcome to DM Outlook 2008, Direct’s look at

Apples and Oranges

Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly

Agencies

What Gives?

Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.

Agencies