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Chief Marketer Staff

  • George Lois on George Lois

    Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives

  • Agencies

    Targeting the Green

    New research is helping Ogden Publications Inc. better target “green” consumers.

  • Agencies

    Letters to the Editor

    DYSON MAKEOVER I’m amazed Tom Collins’ piece on the Dyson Stowaway ad (The Makeover Maven, August) was actually published. I fear he may have damaged

  • Agencies

    International Flair

    Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

  • Agencies

    WHAT LIES AHEAD

    n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

  • Agencies

    This Jellyfish Deserved to Drown

    This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

  • Agencies

    For Me?

    If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience

  • Agencies

    An Anticipated Wreck

    Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I’ve got a pretty good idea there’s an impending pileup, and I’ve staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.

  • Virgin Territory

    Mobile Marketing risks looking like it’s all hat and no cowboy. Agencies and advertisers know the 213 million mobile phone users in the U.S. are a highly

  • Agencies

    Searching for Hillary

    Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.