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Chief Marketer Staff

  • Agencies

    Acxiom Deal Falls Through, New Company Leader Sought

    The proposed $2.25 billion buyout of Acxiom Corp. has fallen through. Former suitors Silver Lake and ValueAct Capital have ponied up $65 million to terminate the deal. Acxiom will remain a publicly traded company.

  • Aspen Marketing Acquires Newgen From TeleTech

    Aspen Marketing Services Inc. has acquired the Newgen Results Corp. subsidiary of TeleTech Holdings Inc., a move that expands Aspen’s already large teleservices presence in the automotive sector.

  • Agencies

    Sierra Trading Takes New Title Home

    (Multichannel Merchant) After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.

  • Agencies

    Fenway Sports Plots Verizon Wireless Campus Tour

    Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service

  • Agencies

    Konica Minolta Grabs Gator Bowl Title Sponsorship

    Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.

  • Agencies

    Gap Rolls Out Kids Casting Call for Models

    Gap is back with a new search to find new baby and kid models for its brand.

  • Agencies

    New Dylan Release Gets Viral Push

    Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.

  • News Briefs

    THE KEDS CORP.: has extended its partnership with actress Mischa Barton as its brand spokesperson through summer 2008

  • Five Questions About Viral Marketing

    It used to be “word of mouth.” Now it’s more likely “word of Web.” But whatever you call it, viral marketing is on the front burner for many marketers and advertisers. Click here to see how to harness the power of self-replicating messages for your branding efforts.

  • Multichannel Holiday Strategies for Monday through Sunday

    Shop.org first defined Cyber Monday as the first Monday after Thanksgiving. The popular media quickly picked up on the idea of “the biggest online shopping day of the year.” But it’s more than just a one-day phenomenon. Click here to find out more about Cyber Mondays, and how they will affect your holiday.