Chief Marketer Staff
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Agencies
The Role of Loyalty in Communication Plans
Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.
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A Walk Down Lois Lane: An Exclusive Interview With a Creative Legend
Few art directors have had a career like George Lois. Beginning in the late 1950s, his ground-breaking creative work at various New York advertising agencies broke all the rules while establishing brands and getting results for clients. In a chat with Larry Jaffee, the creative legend commented on past and present campaigns. His conclusion? ‘If you play it safe, you’re dead.’ For the exclusive interview, click here.
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Sticky Situations
Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty
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Agencies
Beauty Pageant
Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.
In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a
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Responsibility Counts
This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust.
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Agencies
LEASHING SOCIAL MEDIA
Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development
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Agencies
WHAT’S THE BIGGEST CREATIVE TREND FOR 2008?
The marketing and creative tactics we were using five years ago won’t work with today’s shifting demographics and preferences.
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Agencies
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.