Chief Marketer Staff
-
Agencies
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers.
-
Steve Rotterdam Joins DC Comics
DC Comics has hired Steve Rotterdam as senior vice president of sales and marketing.
-
Agencies
Postscript
BUDGET RENT A CAR: has teamed up with Dunkin’ Donuts to offer customers free coffee with car rentals.
-
News Brief
MKTPARTNERS: the entertainment and sports marketing agency, has hired Joel Chestler as senior vice president of account management;
-
Data Optimization: Using Analytics to Drive Data Decisions and Create Content
This first article in a two-part series addresses the complexities of today’s data landscape and offers “best practices” and advice to help marketers to better access, evaluate and integrate data. A few commonly held “data myths” would also be dispelled along the way.
-
TV Guide Creates Booklet for Toyota
In a double-edged promotional ploy, TV Guide is publishing a special booklet to create buzz for Fox TV’s “Prison Break” featuring twin tattoo ads with images of the Toyota Yaris.
-
-
Email
eDialog Sets Relevance Roadmap
E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients
-
Email
Creepy Government Watch: China Mulls E-Stamps
China is developing e-mail stamp technology so the government can trace senders and fight spam, according to reports.
Am I the only one a little creeped out by this announcement?
-
Listline e-Newsletter 10/02/07
Judy Diamond Associates Inc. has retained MeritDirect to manage 17
lists. These include master files and individual list titles offering
postal and e-mail addresses.