Chief Marketer Staff
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Agencies
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service
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Agencies
Konica Minolta Grabs Gator Bowl Title Sponsorship
Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.
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Agencies
Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand.
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Agencies
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.
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News Briefs
THE KEDS CORP.: has extended its partnership with actress Mischa Barton as its brand spokesperson through summer 2008
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Five Questions About Viral Marketing
It used to be “word of mouth.” Now it’s more likely “word of Web.” But whatever you call it, viral marketing is on the front burner for many marketers and advertisers. Click here to see how to harness the power of self-replicating messages for your branding efforts.
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Multichannel Holiday Strategies for Monday through Sunday
Shop.org first defined Cyber Monday as the first Monday after Thanksgiving. The popular media quickly picked up on the idea of “the biggest online shopping day of the year.” But it’s more than just a one-day phenomenon. Click here to find out more about Cyber Mondays, and how they will affect your holiday.
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Agencies
The Role of Loyalty in Communication Plans
Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.
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A Walk Down Lois Lane: An Exclusive Interview With a Creative Legend
Few art directors have had a career like George Lois. Beginning in the late 1950s, his ground-breaking creative work at various New York advertising agencies broke all the rules while establishing brands and getting results for clients. In a chat with Larry Jaffee, the creative legend commented on past and present campaigns. His conclusion? ‘If you play it safe, you’re dead.’ For the exclusive interview, click here.