Chief Marketer Staff, Author at Chief Marketer

Troska Takes President, CEO Roles At Exstream From Marksbury

Richard Troksa has taken the president and CEO roles at Exstream Software LLC from Davis Marksbury, effective Oct. 1.

Catalina Acquisition Closes

Vsurance Inc., a San Francisco-based pet health insurance provider, has completed its previously announced acquistion of Catalina Marketing Corp.

Agencies

Merkle Hires Paul Bowman As Managing Director of Customer Strategies

Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.

General Mills, ACH Food Get Pink

October is National Breast Cancer Awareness Month and many brands are participating in a number of marketing campaigns tied to the cause.

Agencies

Chandon Is Looking for a Few Good Hosts

Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery.

Agencies

Home Depot, AmEx, Others Reveal Holiday Gift Cards

Retailers are taking advantage of the popularity of gift cards with new innovations for the holidays.

Agencies

Icehouse Lets Superfans Taste Bobble Head Glory

Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll.

Brown Forman Hires Former Land O’Lakes Marketer

Julie Lynn York has been named strategic lead for partner marketing at Brown Forman Corp.

Agencies

Holiday Gift Cards Spending Jumps 25%

A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found.

Nokia Names Davie Brown for Entertainment Promos

Nokia, the world’s largest telephone manufacturer, has hired Davie Brown Entertainment to work on promotion within the U.S. entertainment space.