Chief Marketer Staff

• News Briefs

  BUILD-A-BEAR WORKSHOP: is running a nationwide Rockin’ Hannah Montana Sweepstakes.

• Listline e-Newsletter 10/05/07

  Names and postal addresses for more than 1.9 million consumers
  reportedly looking to purchase or lease vehicles are included in this
  database. It’s sourced from online surveys, e-mail and Web sites.

• Agencies

  British Postal Workers Strike; More Actions Planned

  A total of 130,000 postal workers in the U.K. have stepped up pressure on Royal Mail by staging a 48-hour strike Thursday with another set to begin 3 a.m. Monday.

• Meredith Acquires Directive Corp.

  Meredith Corp. has acquired Directive Corp., a database marketing services firm, for an undisclosed sum.

• Agencies

  Veronis Suhler Acquires Tranzact for $185 Million

  Veronis Suhler Stevenson has acquired Tranzact, a direct marketing services firm, for $185 million from Halyard Capital.

• Compact Information Acquires World Marketing’s List Operation

  Compact Information Systems has acquired World Marketing Inc.’s list services division.

• Agencies

  Yahoo, EBay and PayPal Debut Anti-Phishing Effort

  Yahoo, EBay and PayPal have joined forces to better protect consumers against fraudulent e-mails and phishing attacks.

• Agencies

  Coldwater Creek Ups Griesemer to CEO

  Coldwater Creek has promoted Daniel Griesemer from president/chief operating officer to chief executive officer and has named him to its board of directors.

• Nationwide Bumps Anheuser-Bush in $25 Million NASCAR Deal

  Nationwide Insurance has bumped Anheuser-Busch as title sponsor of the NASCAR Nationwide Series in a seven-year deal reportedly valued at $12 million a year.

• Simply Asia Foods Breaks Largest Campaign

  Simply Asia Foods is launching its largest marketing effort this fall with an integrated effort to let people know that cooking Asian food at home is really quite easy.