Chief Marketer Staff
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Brandanimation: Debunking The Myth of Self Regulation
Erik Hauser says the notion that an online community will self-regulate is absolute hogwash. It’s a myth that gets debunked everyday. Sure, if a community member continues to ramble or talk nonsense someone will eventually say something, but by the time eventually rolls around the valued members of the community have unsubscribed. Click here to learn the truth about self regulation.
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Agencies
Dippin’ Dots Names User-Generated Winner
An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.
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Agencies
Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.
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Agencies
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
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What’s Still Missing From Web 2.0
The marketer with loads of Web content has a choice – entice people to come to their site, which is an ever increasing expense, or relax the assumption about destination and focus on the distribution question. Is this what we get with Web 2.0? Click here for more.
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News Briefs
BURGER KING CORP.: has signed a licensing deal with Mobliss, Inc. to create downloadable cell phone games featuring Burger King branded content, which are scheduled to launch next spring.
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Agencies
Loose Cannon: An Anticipated Wreck
Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I’ve got a pretty good idea there’s an impending pileup, and I’ve staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.
The hell of it is, this wreck is avoidable. There’s even an opportunity for the direct marketing community hidden within it.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Pure Collection’s newest catalog offers prospects discounts of up to 50% off its cashmere merchandise. The Archdiocese for the Military Services USA is soliciting prayers and funds to provide pastoral services for Catholics serving in the armed forces. And King Arthur Flour has sent out a double postcard advertising The Baking Sheet, a baking enthusiasts’ newsletter.