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Chief Marketer Staff

  • Email

    Stupid PR Watch: Company Funds Study, Gets High Marks

    Usually when companies fund studies, the results underscore some point the firm

  • Listline e-Newsletter 10/09/07

    National Business Media Inc. has retained Statlistics to manage 8
    magazine subscription files and three trade show attendees lists. Among
    these are Custom Gift Retailer and Sign Business magazines, with 11,306
    and 23,862 subscribers respectively.

  • Mobile

    Agilent Unveils Technology for Tracking Mobile Networks

    Agilent Technologies Inc. has introduced new technology for monitoring transaction data on mobile broadband networks. It’s designed for capturing, warehousing and reporting data.

  • Email

    TowerData Receives Patent for E-mail Change of Address Service

    TowerData Inc. of New York has received a U.S. patent for its e-mail change of address (ECOA) service.

  • Mobile

    Israeli Firms to Target Personalized Ads to Mobile Devices

    Mobile search-engine advertising technology is being introduced in Israel. Two firms Media Layers and Unisurf have formed a partnership to distribute personalized advertising to all subscribers of mobile technology in Israel.

  • Agencies

    Albert Saxon, DM Artist and Copywriter, Dies at 60

    Albert Saxon, a direct mail copywriter, artist and frequent contributor to Direct Magazine and the DIRECTTips newsletter, died Oct. 4 of a heart attack.

  • Letters to the Editor

    Personally I have signed up for the do-not-call list four times since it started. But there was never an option to cancel the previous number I signed up when I went in to sign up my new ones. So my old numbers are still on the list, along with the new ones.

  • Agencies

    10 Things You Need to Know Before the Merge/Purge Begins

    Ken Lane says most mailers will focus on the back end of the merge/purge process, like combining the duplicates and eliminating nixies. But Lane, president and founder of catalog consultants Hathaway & Lane, says a great attention to detail needs to be paid even before you begin merging lists. Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.

  • Communicating Leadership Through Corporate Branding

    Corporate branding is not only the embedded notion that comprises the company’s purpose, mission and values. And perhaps more importantly, it is how leaders use communications to breathe life into every contact with their employees and their consumers. Click here to read why the management team needs the vision and enthusiasm of the CEO in order to really hear, comprehend and care about the corporate message.

  • Agencies

    Unilever Searches for ‘Green’ Kids in Contest

    Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.