Chief Marketer Staff

• Letters to the Editor

  Personally I have signed up for the do-not-call list four times since it started. But there was never an option to cancel the previous number I signed up when I went in to sign up my new ones. So my old numbers are still on the list, along with the new ones.

• Agencies

  10 Things You Need to Know Before the Merge/Purge Begins

  Ken Lane says most mailers will focus on the back end of the merge/purge process, like combining the duplicates and eliminating nixies. But Lane, president and founder of catalog consultants Hathaway & Lane, says a great attention to detail needs to be paid even before you begin merging lists. Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.

• Communicating Leadership Through Corporate Branding

  Corporate branding is not only the embedded notion that comprises the company’s purpose, mission and values. And perhaps more importantly, it is how leaders use communications to breathe life into every contact with their employees and their consumers. Click here to read why the management team needs the vision and enthusiasm of the CEO in order to really hear, comprehend and care about the corporate message.

• Brandanimation: Debunking The Myth of Self Regulation

  Erik Hauser says the notion that an online community will self-regulate is absolute hogwash. It’s a myth that gets debunked everyday. Sure, if a community member continues to ramble or talk nonsense someone will eventually say something, but by the time eventually rolls around the valued members of the community have unsubscribed. Click here to learn the truth about self regulation.

• Agencies

  Unilever Searches for ‘Green’ Kids in Contest

  Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.

• Agencies

  Dippin’ Dots Names User-Generated Winner

  An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.

• Agencies

  Weather Channel, Nissan Team Up on “Epic Conditions”

  The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.

• What’s Still Missing From Web 2.0

  The marketer with loads of Web content has a choice – entice people to come to their site, which is an ever increasing expense, or relax the assumption about destination and focus on the distribution question. Is this what we get with Web 2.0? Click here for more.

• Agencies

  Farmers Insurance Focuses On Latinos, Vietnamese

  Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.

• News Briefs

  BURGER KING CORP.: has signed a licensing deal with Mobliss, Inc. to create downloadable cell phone games featuring Burger King branded content, which are scheduled to launch next spring.