Search

Determining Your Areas of Growth

All mailers must constantly try to identify the best way to grow revenues. It seems like it should be pretty easy. But in the present multichannel environment, how do you fuel growth and determine where to invest to expand market share in a cost effective manner? Click here for more from Michael Grant.

Fasano Regrets Wildfire Reference in E-mail Blast

You can do good things all your life…and be remembered for the one bad deed. Pat Fasano’s 25-year-old Southern California-based list firm is hoping it can overcome a questionable e-mail blast send last week. Click here to find out what the e-mail gaffe was, and how it plans to prevent such faux pas in the future.

Sox Win Series, But Yankees Snag Headlines

The Red Sox win! Who cares—the Yankees won’t bring back A-Rod! Boston (and even Cleveland) fans have to be ticked off at the New York Yankees, who found a way to make themselves bigger than game its self this month. Click here to see why marketers can learn a lesson from the Bronx Bombers (and Scott Boras).

Agencies

Mail Stream: A Report on Incoming Direct Mail

The 2007 edition of the Fright Catalog is a lean(er), mean, spooky machine, which features a variety of items appropriate for tricking out a Halloween house. Unicef seeks to persuade teachers to enroll children in its annual trick-or-treating fundraising efforts. And the autumn edition of home d

Listline e-Newsletter 10/29/07

Milo Media Publications has appointed McCarthy Media Inc. to manage a
list of 16,831 subscribers to Utility and Telecom Fleets.

Agencies

Mail Delivery Resumes in Fire-Ravaged San Diego County

The U.S. Postal Service resumed delivery Friday to virtually all residents and businesses in San Diego County, either from letter carriers or in temporary post offices established for evacuated communities, according to John E. Platt, USPS San Diego district manager.