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Fair Issac and Think Partnership Jointly Combat Click Fraud

Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.

Agencies

FTC Survey Finds Telemarketing Least Popular for Scam Artists

More than twice as much consumer fraud is committed with print, television, radio or Internet advertising than by telemarketing, according to consumer fraud survey findings released by the Federal Trade Commission.

List Professional Cheryl M. Bagdan Dead at 52

Cheryl M. Bagdan, a senior account executive in Statlistics’ brokerage division, died on Oct. 27. Bagdan had been injured in an automobile accident on Oct. 19. She was 52.

Letters to the Editor

Read your story in DIRECT Newsline this morning. Initially, with interest. Then with growing curiosity. And finally, growing disappointment.

Agencies

Meow Mix Acatemy Attracts 50,000

Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.

Agencies

MTV Nets Drawing Audience With Pop Lyrics

MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in.

Agencies

Fox Soccer Channel Commemorates Coverage with Party

Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.

Agencies

Army Scored Dave Matthews Concert in AT&T Contest

The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.

News Briefs

WHEATIES: is launching a special-edition commemorative package honoring the 2007 MLB World Series Champion Boston Red Sox.

Digital

Marketing to Facebook Users

An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.