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Loose Cannon: No Laughing Matter

Fasano and Associates, a list firm based in southern California, is learning a hard lesson about the perils of edgy humor. Last Thursday, two of its associates sent out an e-mail blast that trumpeted three response files. The problem wasn

Agencies

P. Diddy Reaches for Ciroc Vodka

Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand.

Agencies

Stolen Base Triggers Taco Bell Giveaway

Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow.

Agencies

NHL Debuts Themed TV Spots Online

In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.”

Agencies

Shell Pushes NASCAR Role with Retail Contests

Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.

Very Social Users also Very Shopping-Minded: ComScore

Highly active members of online social networks are much more likely than average to surf retail sites selling music, jewelry or other luxury goods, consumer electronics and apparel, according to recent statistics produced by comScore Media Metrix.

News Brief

MACY’S: and Tommy Hilfiger have signed a deal under which Macy’s will be the exclusive department store to sell Tommy Hilfiger men’s and women’s sportswear in the U.S. starting in the fall of 2008.

Listline e-Newsletter 10/26/07

InfoCom Group Inc. offers this master file identifying 67,573 public
relations and media executives. It consists of paid subscribers to the
Bulldog Reporter and other free e-mail newsletters, in addition to
names from InfoCom’s media contact database.

Agencies

TA Associates Buys M and M Direct

TA Associates, a private equity firm, has bought M and M Direct Ltd., a U.K. online and mail order retailer of sports apparel and footwear, for an undisclosed sum

Agencies