Chief Marketer Staff
-
Agencies
Swim, Don’t Sink
If you want to be a big fish in a small pond, you need to make a splash.
In her new book
-
Agencies
Relevancy vs. Creativity
Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television
-
Agencies
Delta Ad Is Witty But Pointless
One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline
-
Agencies
Pitching the Crescent City
A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to
-
Agencies
Fashionable Fixtures
It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.
-
Agencies
The Online Gate Is Open
Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,
-
A Dazzling Palette
What’s driving eyeballs to packaging? Color. And 2009 (that’s right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making
-
Agencies
Justly Enriched
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of
-
Agencies
Sox in Mouth
Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or