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Chief Marketer Staff

  • Agencies

    Sox in Mouth

    Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

  • Listline e-Newsletter 11/01/07

    Names and Addresses Inc. has been appointed to manage four files for
    Sporty’s. The two largest Sporty’s Tool Shop and Preferred Living
    catalogs offer 55,480 and 47,093 buyers from the last 12 months,
    respectively.

  • Email

    Stiles Hired at Goodmail, Company Confirms

    Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.

  • Agencies

    Univenture Acquires Unikeep

    Univenture Inc., a manufacturer of direct mail packaging products, has acquired UniKeep LLC, for an undisclosed sum.

  • Agencies

    FEDMA Blasts European Carbon Emission Proposal

    The Federation of European Direct and Interactive Marketing (FEDMA) has blasted European Union proposals to introduce carbon dioxide warnings on automotive marketing materials, according to wire service reports.

  • Neiman Marcus Ups Two Senior Executives

    Neiman Marcus has promoted Karen Katz from president and chief executive officer of its stores to executive vice president of the Neiman Marcus Group, where she will assume additional responsibility for strategy, business development and marketing.

  • Letters to the Editor

    Not to compound the lapse in judgment, but your comments this week certainly ignited a controversy. I’m with you 100% —

  • Agencies

    ING New York City Marathon Enlarges Sponsorship Scope

    The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.

  • Agencies

    McDonald’s Awards More Than $30 Million in Monopoly Prizes

    McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

  • Marketers Like Social Content—in Theory

    A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.