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Sox in Mouth

Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

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Radio Lives

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

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Swim, Don’t Sink

If you want to be a big fish in a small pond, you need to make a splash.

In her new book

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Model Behavior

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

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Pitching the Crescent City

A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to

The Burden is On You

I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my

A Dazzling Palette

What’s driving eyeballs to packaging? Color. And 2009 (that’s right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making

Blowin’ in the Wind

The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After

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Pro-Choice

The theme of John Greco’s opening address at DMA07 last month was choice for consumers. Good topic. But it did give rise to a heretical thought: Maybe

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