Chief Marketer Staff
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Crumb on Marketing
Editor’s note: Want to know what the other side thinks? I received the following hand-written letter from legendary comic book artist R. Crumb in response
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Agencies
Swim, Don’t Sink
If you want to be a big fish in a small pond, you need to make a splash.
In her new book
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Agencies
Can a Mailer Find True Happiness?
Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.
In other words, there’s hope.
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Agencies
Pitching the Crescent City
A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to
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Delta Ad Is Witty But Pointless
One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline
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Agencies
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.
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Agencies
Fashionable Fixtures
It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.
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A Dazzling Palette
What’s driving eyeballs to packaging? Color. And 2009 (that’s right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making
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Justly Enriched
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of