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Relevancy vs. Creativity

Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television

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Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

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Goes Best With

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

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Letters to the Editor

I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).

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Political Suppression

Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006

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The Online Gate Is Open

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

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How to Keep Your Edge

Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

Pomp and Circumstance

Experiential usually implies an event experienced by many. Wells Fargo’s horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1

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Forever Finicky

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

Oops, She Did It Again

Back in the day when Britney Spears didn’t wear wigs, the then-fresh young talent and face was apparently a hot property for product endorsements. Rewind